Current problems of Europe

The UK party leaders in the late 20th and early 21st centuries: Between ideology and mediatization

Вершинина Д.Б.

Vershinina D.B. – Assistant Professor, Perm State University, Ph.D. (History).


The research focuses on the leaders of the key political parties in Britain at the turn of the 20th and 21st centuries. Based on the analysis of their images and actions on designing the leadership image, the problem of mediating the image of the political leader of postmodernity is under research.


Great Britain, political party, party leader, mediatization, brand, ideology.

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