Manoilo Andrey Viktorovich – Sc.D. in Political Sciences, Leading Researcher, INION RAS
The article examines the specifics of the informational rivalry between the US presidential candidates in the 2024 election campaign – the Republican presidential candidate, former US President (2016–2020) Donald Trump, and two Democratic candidates who successively replaced each other during the 2024 election campaign – Joe Biden, the then incumbent US President, and Kamala Harris, the US Vice President, who replaced Biden due to the latter’s health during the election race. Overall, Trump’s team has developed a well-thought-out information strategy for the 2024 election campaign, which was fundamentally different from both the self-confident 2020 strategy and the largely improvised (developed on the fly) 2016 strategy. At the same time, both Republicans and Democrats had their own «turning points» in their information strategies, at which their strategies were modified to better suit the unexpected changes during the presidential election campaign. For Democrats, such a point was the withdrawal of current US President Joe Biden from further participation in the election race and the transfer of his powers to current Vice President Kamala Harris; although many members of the Democratic Party expected Biden to «retire» in the future, none of them expected it to happen so soon (even before the vote). For Republicans, there were two such «turning points»: the assassination attempt on Donald Trump during a rally in Butler, Pennsylvania on July 13, 2024, and Joe Biden’s withdrawal from the election and the passing of the «baton» to Kamala Harris on July 21, 2024.
politics, elections, information wars, information strategies, information campaigns, USA, Trump, Biden, Harris.
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